Do what’s right. Make a difference. Be brave.

Dear Friends and Colleagues,

Tomorrow is Juneteenth, which celebrates the end of slavery in the United States. At Brave New Media we recognize there is still a lot of work to do to dismantle systemic racism. In support of our local and global community organizations that are leading the fight against racism and white supremacy, we are joining our voices to continue to stand up against systems of oppression.
We believe it is important to listen and learn from the BIPOC community. Our team is working to initiate regular volunteer activities that support our Whittier and Los Angeles neighborhoods. We are also searching for ways to lend our support and expertise to local Black-owned businesses that are rebuilding. If you have any recommendations of an organization that currently could benefit from a new media agency, please let us know.
We understand that words and one-time gestures will not make the difference necessary to change the long-established inequity we’re facing. This is not just about justice for today. It’s about justice for the future.
Below we have highlighted important work being done by current clients and opportunities available in the Minneapolis community that make a difference for those in need of support in all forms.
Do what’s right. Make a difference. Be brave.

Be Brave

This map catalogs various volunteer opportunities in the Twin Cities area for those looking to Be Brave in Minneapolis. Twin Cities Mutual Aid is an on-line resource to locate community drop sites throughout the greater Twin Cities to donate food, household products, and basic necessities. This important and useful site posts when drop locations are open and what they are accepting. Here’s a resource for those in Los Angeles for daily actions. Venice-based Headspace, is giving free yearly mindfulness meditation subscriptions to residents of New York CityLos Angeles, and to the 36.5 million unemployed or furloughed. Sometimes the bravest thing we can do is reach out and give affection—which is why we were moved by a recent initiative of  Cox Communications to call America’s seniors as a way to stave off the deleterious side-effects of social distancing.

Do What’s Right

Minneapolis’ Pimento Jamaican Kitchen has stepped up to feed and supply the Black Lives Matter movement and Whittier neighborhood. Tomme Beevas, Co-Owner of Pimento chose not to board up the restaurant but instead pivoted to an open community space, that serves Pimento Relief Services. Manufacturing and distribution center employees have emerged as some of the unsung heroes of the coronavirus crisis. Post Consumer Brands recognizes the integral role their plant employees play in the national food supply-chain, and said thank-you with this commercial commending their efforts. In addition, they’ve also extended their $3-million cash bonus program for all plant and distribution center employees through June. And Johnson Brothers, a Saint Paul-based wine and liquor distributor, has partnered with Tattersall Distilling and other members of the Minnesota craft spirits scene and Second Harvest Heartland to distribute over 80,000 bottles of hand-sanitizer and 1 million meals to Minnesotans in need. The ‘All Hands MN’ effort has resulted in contributions double to what was originally anticipated at the time of this writing.

Make a Difference

One of the best ways to make an impact is to support local businesses and organizations. We’re inspired by efforts that both the Tony Sanneh Foundation and Knit & Bolt have made to be of service.  As part of their relief efforts, the Sanneh Foundation is offering a line of apparel that includes t-shirts, sweatshirts and non-surgical masks. 100% of the proceeds will be donated, and they’ve already begun to perform direct aid with the funds raised. If you’d like to volunteer with The Sanneh Foundation to support local youth visit their website. Our favorite fabric shop Knit and Bolt has partnered with North Memorial Health to create mask-extender kits with the help of volunteer sewers.

Build Relationships

Our agency rests upon a bedrock of authentic relationships. One of our longest-standing partnerships is with Dan Buettner’s Blue Zones, an organization and lifetime journey for Buettner. Dan’s explored these corners of the world to discover the common lifestyle factors linked to longevity. His hope was that by studying these Blue Zones and understanding what themes led to greater wellbeing, he could share the results with nations in need of a longevity-boost. This summer, we’re excited to embark on yet another journey with Dan as he launches a new website. A new hub for all things health, check out our latest web project here.
One of our newest partnerships is with Innocent Classroom, a professional educator development team that trains in schools on how to rebuild the relationships between teachers and students, especially students of color. In seven years, they have transformed the dynamic at over 220 schools in districts with some of the country’s widest gaps in achievement. Learn more about their successes and program here.

Have Fun

At the end of the day, it’s important to recharge and re-center. With a growing list of resources and app options for relaxing, sleeping, and meditating these are a few that have positively tapped our third-eye. Calm, highly ranked and rated, for mental fitness, relaxation and sleep. Ten Percent Happier is a perfect starter app for those new to meditating. Simple Habit is on a mission to empower humans to stress less, achieve more, and live better.
“Meditation is not to escape from society, but to come back to ourselves and see what is going on. Once there is seeing, there must be acting. With mindfulness we know what to do and what not to do to help.” Thich Nhat Hanh

Reach Out

We’d love to hear how you’re holding up and hanging in there, or if there’s a way that we can help. Just hit ‘reply’ to this email to send us a note. We’d love to hear from you. Especially now.

Be brave, go forth and be well,
the Brave New Media Team