Flavor Nation

Mixed Media

Objective

Brave New Media embarked on a journey toward a holistic, integrated campaign for Malt-O-Meal® cereals to promote trial, purchase, and loyalty for their line of ready-to-eat cereals. This included the creation of a national television commercial. For our feature advertisement, Full Thumbs, we enlisted the help of the creative team at Fellow. The 30-second TV spot features Malt-O-Meal cereals being put through a taste test by a panel of kids — often, the toughest critics in the family — as their parents look on. The result? FULL THUMBS! Malt-O-Meal cereals proving their tastiness in a bright, fun, colorful way! Kids’ approval in hand, people were starting to talk. It was time to take the conversation online. Our design and web team worked on the conception and design of Flavor Nation, an interactive online hub. We’re proud of the dedication by our team, our creative partners, and MOM Brands for making this project a reality.

Malt-O-Meal recipes
Malt-O-Meal website