Residing in Chaska, Hazeltine National Golf Course is a physical testament to the spirit of golf. Having hosted an illustrious list of prestigious events, this famous Minnesota golf course played home to the largest PGA event yet: the 2016 Ryder Cup. Every two years, this international tournament draws the best players from around the world to compete for the USA and for Europe in a match-play format. The pressure is intense, the excitement is overwhelming, and the stakes are high. With this incredible event quickly approaching, Brave New Media was hired to redesign the website while enhancing the member portal with a fresh look and improved tools.
The project began in earnest, researching the elite golf courses of the world and their equally impressive websites. The member portal and site tools were evaluated and a path to improve user experience was constructed. New art direction began to illustrate the Hazeltine story with crisp visual layouts and fresh design components. Site content and structure were carefully assessed, and a site map aimed at improving the user experience was produced. Design and page layouts worked with the new structure to enhance the site’s look and feel while improving content organization.
The web development team got to work and the site was rebuilt in WordPress, developing a variety of content management tools. Hub spot, the member portal, social and blog feeds, and other technology enhancements were implemented. The new site now benefits from updated development and the client benefits from an easy-to-use content management system, allowing for complete control of the site content without needing help from outside resources.
The site now represents this famous course with elegance and dignity. Golf.com lauded the tournament, saying that "Hazeltine did not disappoint." Brave New Media is honored to have helped support such a successful event. Now with an international spotlight after the 2016 Cup, Hazeltine is set up for success with their new website.