Recently, Brave New Media embarked on a journey toward a holistic, integrated campaign for Malt-O-Meal® cereals to promote trial, purchase, and loyalty for their line of ready-to-eat cereals.
This included the creation of a national television commercial, website, and social media campaign.
For our feature advertisement, Full Thumbs, was enlisted the help of the creative team at Fellow. The 30-second TV spot features Malt-O-Meal cereals being put through a taste test by a panel of kids — often, the toughest critics in the family — as their parents look on. The result? FULL THUMBS! Malt-O-Meal cereals proving their tastiness in a bright, fun, colorful way!
Kids’ approval in hand, people were starting to talk. It was time to take the conversation online.
Our design and web team worked on the conception and design of Flavor Nation, an interactive online hub. This campaign leads consumers to explore, discuss and share their favorite flavors of Malt-O-Meal cereals through a variety of interactive experiences. These experiences include a personality quiz, “What’s Your Flavor?,” 31 unique character profiles of the cereals called “Find Your Flavor Match,” and a “#cerealselfie” social hashtag campaign.
With the #cerealselfie inviting consumers to share their favorite flavor for a chance at “cerealebrity,” Flavor Nation moved from ideation to destination.
We’re proud of the dedication by our team, our creative partners, and MOM Brands for making this project a reality.
Check it out, Bravely become the newest citizen of Flavor Nation and Let your Flavor Flag Fly!